SHOPPER MARKETING PACKAGES
Required Lead Time: Four (4) WeeksNEW ITEM LAUNCH – Basic Package
1 or 2 week campaign flight
- Launch your new product to a broad or tailored audience
- Through a clip-to-activate digital coupon, shoppers can try your product FREE
- Coupon is available at morerewards.com and MORE Rewards mobile app
- MORE Rewards mobile app users receive a linked push notification
- YOUR INVESTMENT: Retail price per unit redeemed + $250 set up fee Save $250 over à la carte pricing!
NEW ITEM LAUNCH – Enhanced Package
1 or 2 week campaign flight
- Launch or elevate your product to a broad or tailored audience
- Through a clip-to-activate digital coupon, shoppers can try your product free or with a $2 minimum discount
- Coupon is available at morerewards.com and MORE Rewards mobile app
- MORE Rewards mobile app users receive a linked push notification
- Custom-designed email sent to 250,000 subscribers or tailored audience
- Two social media posts during offer on Facebook and Instagram
- YOUR INVESTMENT: Retail price per unit/offer redeemed + $2,500 set up fee Save $1000 over à la carte pricing!
BRAND AWARENESS PACKAGE
1 or 2 week campaign flight
- Through a clip-to-activate digital coupon, shoppers receive a discount of your choosing
- Custom-designed email sent to 250,000 subscribers or tailored audience draws awareness to offer
- Two social media posts during offer on Facebook and Instagram
- Web Tile on our website banner pages provides additional visibility
- YOUR INVESTMENT: $2,500 + offer redemption costs Save $1000 over à la carte pricing!
ECOMMERCE PACKAGE
Purchase alone or complimentary to other packages
1 or 2 week campaign flight
- Feature your products in our online store
- Be front-and-center in a carousel ad on our ecommerce home page
- As a shopper navigates our site, your message stays consistent at the top of the site through a leaderboard ad
- Ads link to your choice of a curated list of your products or a custom built landing page that allows you to tell your complete story and showcase your brand
-
YOUR INVESTMENT:BASIC: Carousel OR leaderboard ad link to list of products – $500ENHANCED: Carousel OR leaderboard link to custom landing page – $3,000Save $500 over à la carte pricing!
SWEEPSTAKES/GIVEAWAYS
-
– Turn Key Package
- We do the work to promote your brand!
- Minimum Total Prize Value: $250
- Official rules
- Entry collection webpage/form
- Creative asset development
- Sweepstakes promotion through a social media post (Facebook or Instagram) AND content area in our weekly ad email.
- Add a la carte tactics for additional visibility
- Winner selection and notification
- Prize fulfillment
- YOUR INVESTMENT: $1,500
-
– Promote An Existing Sweepstakes Or Giveaway
- We promote your external giveaway
- No minimum prize value
- Link to external entry page
- Vendor provides creative assets
- No winner selection or prize fulfillment
- YOUR INVESTMENT: $500
DIETITIAN’S DELUXE PACKAGE
Purchase alone or complimentary to other packages
1 week campaign flight
- Two social media posts on Facebook and Instagram for weekly campaign
- Our dietitians will put your product into action with guaranteed placement on 6-minute Twin Cities Live TV segment
- We’ll also pitch a product feature to local TV stations for earned segments
- Be front and center in a carousel ad on our ecommerce home page
- Your product will have a captive audience with a personalized email blast
- Reach shoppers while they shop with a public address (PA) system message
- With a Dietitian’s Tip in our Weekly Circular, you’ll reach over 850,000 shoppers
- YOUR INVESTMENT: $11,000 Save $750 over à la carte pricing!
À LA CARTE Campaign Flight: 1 Week | |
---|---|
COBORN’S – CASH WISE – MARKETPLACE FOODS | |
Tactic | Your Investment |
DIGITAL COUPON | $250 |
Content Area In Weekly Ad Email |
$500 |
Custom Content Email |
$2000 |
MOBILE | |
MORE Rewards App Ad |
$500 |
Push Notification |
$250 |
SOCIAL MEDIA | |
Facebook Cover photo* |
$500 |
Facebook Post |
$500 |
Facebook Dark Post
(plus additional media support) |
$500 |
Instagram Post |
$500 |
Instagram TV |
$250 |
Pinterest Sponsored Pin |
$250 |
WEBSITE/E-COMMERCE DIGITAL DISPLAY ADVERTISING | |
Web Tile |
$250 |
Digital Circular |
$500 |
End Cap Banner |
$250 |
Pencil Banner |
$1000 |
Carousel Ad* |
$750 |
BRAND PLACEMENT | |
Shop Local |
$250 |
Department page |
$250 |
Site Skin* |
$750 |
Digital Landing Page |
$2,500 |
HORNBACHER’S | |
Tactic | Your Investment |
DIGITAL COUPON | $250 |
Content Area In Weekly Ad Email |
$250 |
Custom Content Email |
$1000 |
MOBILE | |
Hornbacher’s Rewards App Ad |
$500 |
Push Notification |
$100 |
SOCIAL MEDIA | |
Facebook Cover photo* |
$250 |
Facebook Post |
$250 |
Facebook Dark Post
(plus additional media support) |
$250 |
*Based on availability |
DIETITIAN’S À LA CARTE Campaign Flight: 1 Week | |
---|---|
Tactic | Your Investment |
DIGITAL COUPON | $250 |
Content Area In Weekly Ad Email |
$500 |
Custom Content Email |
$2000 |
MOBILE PUSH NOTIFICATION | $100 |
SOCIAL MEDIA | |
Facebook Cover photo* |
$500 |
Facebook Post |
$500 |
Instagram Post |
$500 |
Instagram Story |
$100 |
Pinterest Sponsored Pin |
$250 |
WEBSITE/E-COMMERCE DIGITAL DISPLAY ADVERTISING | |
Digital Landing Page |
$2500 |
Pencil Banner |
$1000 |
Carousel Ad* |
$750 |
TV SEGMENTS | |
3-minute Pitched, Includes recipe & product
promotion
(40,000-75,000 live viewers) |
$2,000 |
6-minute Guaranteed, Includes recipe & product
promotion
(40,000-75,000 live viewers) |
$4,000 |
VIDEO AND VIRTUAL EVENTS | |
Featured Video
|
$2,000 |
Kids Cook at Home Sponsorship
|
$2,000 |
Gas Station TV Dietitian Tips
|
$750 |
WEEKLY CIRCULAR (PRINT AD) | |
In-Ad Product Dietitian Tip |
$750 |
In-Ad Recipe |
$1,500 |
POINT OF PURCHASE | |
Public Address (PA) Messages |
$500 |
*Based on availability |